From Zlatan to Beckham to Adidas, the World Cup Winners and Losers

From Zlatan to Beckham to Adidas, the World Cup Winners and Losers

The World Cup is about money. Sure, it’s about national pride and ridiculous dances and sometimes even soccer. But really it’s about money.  Money and monied brands and money people who are trying to monetize things. FIFA projects it will generate $9 billion from this World Cup year, while one study estimates the tournament overall for the three host countries will…

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