Razer Levels Up Gamers With Exclusive New Hello Kitty Keycap Collection

Sanrio’s most popular characters band together once again in a new exclusive collection full of fun surprises. The Razer Keycap Blind Box – Sanrio Edition, a Target exclusive, features one of six collectible sculpted figurine keycaps in each box.

Collectors can try their luck for Pompompourin, Cinnamoroll, Kuromi, Hello Kitty, My Melody or a secret rare design with every purchase of the Razer Keycap Blind Box – Sanrio Edition, priced at $19.99 per box. Designed to complement most mechanical keyboards, Razer’s new Sanrio-themed keycap collection offers a playful upgrade to virtually any gaming setup.

Razer’s new Cinnamoroll headset proves that the brand’s Sanrio collaborations have great potential, and the Target keycap blind box only furthers their reputation as a perfect duo for gaming collabs. Per the product listing, each box offers a chance to collect a figurine designed in the image of Hello Kitty, My Melody, Kuromi, Cinnamoroll or Pompompurin.

However, there’s also a 1 in 24 chance that the Razer Keycap Blind Box – Sanrio Edition will produce a rare chrome-plated keycap. This special twist keeps things interesting for collectors seeking the thrill of an ultra-rare find.

The blind box keycaps are created with high-quality PVC and a semi-gloss finish that ensures each iconic Sanrio character stands out on any keyboard. The designs do justice to every character, and the thoughtful range in their respective color palettes makes them easy to integrate into virtually any setup.

Hello Kitty and Cinnamoroll both rock an adorable set of headphones for the collection. My Melody types away on a keyboard while Pompompourin figures out how to hold a gaming controller. Last but not least, Kuromi cooks up her next scheme behind a Razer laptop. These design decisions come together to create a seamless Razer x Sanrio collaboration.

Everything from the keycap designs to the box they come in perfectly complements Sanrio’s cutesy aesthetic. Target describes the collection: “Perfect for collectors, gamers, and Sanrio fans alike, this blind box experience combines functional keyboard upgrades with the excitement of collectible design.”

Following the conclusion of the 2026 Sanrio Character Ranking, the new Razer Keycap Blind Box – Sanrio Edition offers a great way to celebrate the franchise’s fan-favorite characters. The collection features Pompompourin and Cinnamoroll, both of whom topped the rankings as no. 1 and no. 2, respectively. Kuromi and Hello Kitty follow close behind at no. 4 and no. 5, respectively, and My Melody rings in at no. 7.

As popular and sales-driving as these Sanrio cuties remain, it likely won’t be long before the next must-have collection arrives starring Hello Kitty and her lovely friends.